< PreviousThe Seedstock EDGE is your opportunity to reach a targeted, purebred swine audience in the premier publication of the showpig industry! Check below for advertising deadlines and mail dates for 2019! Publishing Schedule New for 2019! AUGSEPT/OCTNOV/DEC Boar StudFall ShowpigFemale Focus Advertising Deadline July 12Aug. 21Oct. 9 Mail Date Aug. 5Sept. 13Nov. 7 JAN/FEB/MARAPRIL/MAYJUNEJULY Spring ShowpigYouth Advertising Deadline Jan. 4Feb. 27April 24June 12 Mail Date Jan. 31March 28May 24June 28 BREEDER Advertising Rates single issue breeder rates STANDARD RATES – Non-showpig issues (April/May, June, July, Aug., Nov./Dec.) TYPE OF AD¼ PAGE½ PAGE1 PAGE2 PAGES BW (Black Ink + BW Pics)$100$225$375$700 2-color (Black + 1 other color Ink + BW Pics)$175$300$450$850 4-color (Full Color + Full Color Pics)N/A$400$650$1,250 SHOWPIG ISSUE RATES – Spring & Fall Showpig Issues (Jan./Feb./March & Sept./Oct.) TYPE OF AD¼ PAGE½ PAGE1 PAGE2 PAGES BW (Black Ink + BW Pics)$150$275$425$800 2-color (Black + 1 other color Ink + BW Pics)$225$350$500$950 4-color (Full Color + Full Color Pics)N/A$450$700$1,350 Business Advertising Rates single issue business rates STANDARD RATES – All issues TYPE OF AD¼ PAGE½ PAGE1 PAGE2 PAGES BW (Black Ink + BW Pics)$275$400$550$1,050 2-color (Black + 1 other color Ink + BW Pics)$350$475$625$1,200 4-color (Full Color + Full Color Pics)N/A$575$825$1,600 Ask us about contract rates! JUNE 2019 | SEEDSTOCK EDGE 90JOHN & RUTH HUINKER 1854 Middle Calmar Road, Decorah, IA 52101 563.532.9646 • Cell: 563.380.6565 • jhuinker@acegroup.cc • www.huinkerdurocs.com OFFERING DAUGHTERS OF MAKING CHANGE! SERVICE SIRES: MAKING NOISE 65-7, BOLD STRATEGY, UPHILL BATTLE AND OTHERS. Huinker Durocs B e Femal Sal JUNE 26 SHOWPIG.COM/THEPIGPLANET.COM Making CHAMPION DUROC GILT HOUSTON & 4TH OVERALL DUROC AT SAN ANTONIO Shown by the McCullough family, Texas CHAMPION & RES. DUROC, IDALOU COUNTY, TEXAS Shown by Mason Dillard, Texas CHAMPION OVERALL, WINNESHIEK COUNTY, IOWA Shown by Olivia Massman, Iowa CHAMPION BREEDING GILT, WORTH COUNTY, IOWA RES. CHAMPION DUROC, KERN COUNTY, CALIF. 91 JUNE 2019 | SEEDSTOCK EDGEYoung people who are interested in a future in the swine industry have an abundance of opportunities, says Ben Luebbering of St. Thomas, Mo. Luebbering, 20, was recently named one of three 2019 Pig Farmers of Tomorrow at the National Pork Industry Forum. “Most large pig operations are offering internships or employment on a regular basis,” he says. “These opportu- nities provide valuable experiences that can direct aspiring pig farmers in many of their decisions within the industry.” In addition, Luebbering reminds young pig farmers to contact their state pork association or the National Pork Board when looking for opportunities to get involved or share their story. Speaking of sharing stories, he believes this is one of the challenges his generation will face in the years ahead. “We have arrived at a time where it is important to be transparent with consumers by sharing your farm story,” he says. “While this task is exciting, it also creates an added task to running a farm which can be difficult to balance.” One of the ways that he shares his story is by utilizing social media platforms. “Social media allows me the opportunity to share an ac- curate message of what happens daily on my family’s pig farm. This helps me gain the trust of consumers by showing them inside my barns,” he adds. THE CHALLENGE OF EXPANSION His family operates Profits Point Farm, an independent, 160-sow, farrow-to-finish farm, that markets hogs to Smith- field in Milan, Mo. “My grandparents, dad, and uncle run the operation,” Luebbering says. “I help out every weekend and will be returning home full-time to the farm once I have graduated from Mizzou where I am currently pursuing an agribusiness management degree and minor in animal science.” In the future, he hopes to see their operation expand to ensure they can remain viable and bring back some of his cousins to the farm as well. This is the second challenge he believes his generation will face – entering the swine industry and expanding current pig farms. “The costs associated with starting a pig farm or expand- ing an operation to remain viable can make things very difficult for young pig farmers,” Luebbering says. “My generation will need to be innovative to find ways that they can continue to pursue their passion.” Luebbering advises find- ing someone local who is already in the swine industry and asking for their help when considering opportunities in the business. “If it is your passion, don’t let anything stop you from being involved in the industry,” he says. “Work hard and seek out opportunities that will allow you to grow while making connections. Take advice willingly and ask questions often, the only way to grow is to learn.” A FAMILY TRADITION CONTINUES He admits he’s blessed that he was raised on his family’s farm, feeding pigs with his dad before he could tie his shoes. “I developed a love for pigs and enjoy every minute I get to spend on the farm. Needless to say, the swine industry is my passion and I am excited to continue the family tradi- tion of farming,” he says. Ben’s father, Doug Luebbering, is looking forward to Ben’s return to the family farm. “Ben is passionate about hog production and is a critical thinker who is always evaluating and looking for ways to improve,” Doug says. “One of his strengths that will help us remain a viable and competitive operation is his ability to work with others directly and through networking.” In addition, Doug says Ben’s role as a Pig Farmer of Tomorrow will provide his son exposure to practices and techniques used by other operations that may help them improve their family farm’s efficiency. As a 2019 Pig Farmer of Tomorrow, he will speak at Pork Checkoff events this year and provide content on #RealPig- Farming, the pork industry’s social media program. “It is important for the Pork Checkoff to recognize the future leaders of the pork industry,” says National Pork is space is reserved for industry experts weighing in on important topics that aff ect the entire swine industry. Next-Gen Pig Farmers Challenged to Share Their Story By Jennifer Shike, Courtesy of Farm Journal’s PORK Ben Luebbering, Mo., was recently named one of three 2019 Pig Farmers of Tomorrow JUNE 2019 | SEEDSTOCK EDGE 92Board President Steve Rommereim, a pork producer from Alcester, S.D. “We are excited for these young farmers to share their unique stories with consumers.” Luebbering says his name may be heard as a Pig Farmer of Tomorrow, but this opportunity would not be possible without the support and enthusiasm from everyone on their family’s farm. “I am excited to be able to share our farm’s story with oth- ers,” he says. Polled PORK: What Attracts Young People to the Swine Industry? By Portia Stewart, Courtesy of Farm Journal’s PORK 93 JUNE 2019 | SEEDSTOCK EDGE 3 2019 Jun SE Form.indd 935/9/2019 6:19:54 PMData Source: A Retrospective Assessment of U.S. Pork Production: 1960 to 2015, Univ. of Arkansas, National Pork Board, 2018. U.S. Pork’s Sustainability Keeps Improving Improvements Per Pound of Pork Produced (from 1960 to 2015) Today's pig farmers embrace sustainability and new research from the University of Arkansas shows that pig farmers are using less land, water and energy. That also means a reduced overall carbon footprint. From 1960 to 2015, continuous on-farm improvements in nutrition, genetics and overall pig care have made a positive difference. 25.1 % LESS Water 7.7 % LESS Carbon 7.0 % LESS Energy 75.9 % LESS Land 3 2019 Jun SE Form.indd 945/9/2019 6:19:58 PMASK The Njsa Board What advice would you give to students preparing for college? Providing you with resources to help you be all you can be. GrowKNow to Hannah Frobose Get involved in organizations and clubs such as a county association or 4-H and FFA. I worked to rise into leader- ship roles, in those organizations, that would ultimately give me greater responsibility for something other than myself. One thing that students face as they enter col- lege (and generally stress about) is having a huge wave of responsibilities they have never had before. I think taking on more responsibility in high school helped prepare me to better organize my time and devote as much of myself as I could to everything I got involved in. Dalton Smith I think a piece of advice for high school students would definitely be to step outside of your comfort zone and try to get involved in some extracurricular activities around campus. Also, try and surround yourself with a group of friends with the same priorities as you, whether that’s really focusing on classes or judging or other goals and activities. Emily Lightner I would say push yourself out of your comfort zone. Personally, being so far from home gets tough, every now and then, but I remember to focus. Focus- ing on my goals, both short term for junior college and judging, and long term for a career path in the agricultural industry. Whitney Whitaker As a senior in high school, I made an excel spreadsheet to help me organize information, keep track of websites, as well as deadlines for scholarships and university applications. It made things easy having a running spreadsheet with everything I needed to know. Katherine Ramage Something that made the transition from high school to college easier was finding the Pathways to Purdue Program, where we went to Ivy Tech for two years and completed all the core classes and attended Purdue at the same time to take classes for our major. Having the smaller classroom size and a close knit group of friends with the same interest as me, helped make my transition to full time at Purdue a lot easier. Taylor Conley Make your planner your best friend. Utilize a planner, Google calendar or some type of system to keep track of dates, deadlines, important events and more. It’s easy to get busy and forget things, but if you have it written down you’re much more likely to remember. Jake Sterle Fifty percent of what you learn in col- lege is outside of the classroom. Find what you are passionate about and get involved in as many clubs and activities as you can. Kai Taipin My piece of advice would be to take advanced placement classes in high school to get use to the level of literature and expectations set forth in college. Hannah Seymore My piece of advice is to get involved and find a good group of friends, this made it easier for me to get adjusted to the craziness of college 95 JUNE 2019 | SEEDSTOCK EDGE 3 2019 Jun SE Form.indd 955/9/2019 6:19:59 PMWhy Youth Matter BY JENNIFER SHIKE :: NSR DIRECTOR OF JUNIOR ACTIVITIES For the NSR’s 25th anniversary, we revisit editorials from our past that still have meaning today. Words FROM THE YEARS EMBRACING PROGRESS CHERISHING TRADITION Wise Originally published in the April/May 2002 Seedstock EDGE As I pondered his question, I realized his concerns stemmed from a lack of knowledge about the NJSA pro- gram. For those of you involved in NJSA activities, you’ve seen our program in full force. You’ve seen the look of de- termination on the young showman’s face as he attempts to drive his hog to the winner’s circle in the showmanship competition. You’ve listened to the talented public speak- ers address issues of the swine industry. You’ve probably even witnessed the two new friends hugging each other as they loaded up their pigs and drove back to their homes with their families - thousands of miles away from each oth- er. You may even know one of our NJSA scholarship win- ners. If you can identify with these statements, you proba- bly don’t question why we are concerned about the youth. However, if you haven’t been a part of this exciting program yet, I can understand why you would ask that question. I can’t answer why your corporate competi- tors don’t want to get involved, but I would ask you to have an open mind as you consider the following reasons why youth are vitally important to both the commercial pork industry and the showpig industry. 1. OUR YOUNG PORK PRODUCERS ARE RAISING A MEAT PRODUCT, TOO. Ultimately NJSA members play an important role in pork production. Whether they are raising commercial market hogs or feeding out a showpig, their actions affect our food supply. What better way - than through the NJSA - to teach kids why they need to be concerned about producing a quality meat product that consum- ers will enjoy and demand? You can play a role in their education by setting a good example and investing time to snare these ideas with them one-on-one. You are in the position to positively or negatively impact their pork production practices. Sure, we can continue to send them pamphlets about raising quality pork. But, personal contact means more than paper. One way we educate youth is by testing their knowledge about PQA and other meat quality issues in our skillathons. However, we need to do more to preserve the future of pork production. 2. YOUTH NEED TO SEE THE CONNECTION BETWEEN THE SHOW RING AND COMMERCIAL PORK PRODUCTION. Many people are concerned that the show ring is veering off to the extreme and getting further away from reality. I agree that in some cases the show ring appears to be veering to the extreme. However, I have witnessed more judges in the past year than ever before in my lifetime, stress the importance of form and function in market hogs. I just listened to a young judge discuss the importance of balance and correctness to more than 750 people at Shaf- fer’s Swine Camp. He encouraged youth to purchase well- balanced, sound, correct pigs that have internal dimension. He did not say muscle and leanness were unimportant, but he explained that too much muscle and too much lean- ness cause problems in the long run for the showpig and for the end meat product. Our judges are trying to keep the show ring tied to commercial pork production. How- ever, if the commercial industry separates itself from the show ring, I don’t know how this issue will ever improve. 3. TAKE A LOOK AT THE PEOPLE WHO SUPPORT THE NATIONAL JUNIOR SWINE ASSOCIATION. Have you ever considered the people who are supporting the activities of the National Junior Swine Association and investing time in its members? If you haven’t jumped on board to support the NJSA, I encourage you to consider giving of yourself to help make the program even bet- ter. Currently, the NJSA is supported by people from the showpig industry because they have witnessed the NJSA in action. However, there are many ways that the com- mercial industry can become more involved. For example, our national leadership conference is coming up in May. This will be a great opportunity for youth to learn more about important issues in the pork industry such as value- added pork products, demand enhancement, science and At the NSR Annual Meeting, I had the opportunity to discuss the National Junior Swine Association with some top commercial purebred breeders. I enjoyed listening to their perspectives on our junior program. However, I was a bit disturbed when I overheard one person ask, “Why do we need to worry about these youth when our corporate competition doesn’t appear to be worrying about them?” JUNE 2019 | SEEDSTOCK EDGE 96technology being used in the industry, ethics in breeding purebred livestock, and how to combat negative and inaccurate publicity about pork production practices. In the future, I would like to develop a mentorship program where we can pair up interested youth with purebred breeders and other pork industry leaders throughout the country to help the youth learn more about their men- tor’s role in pork production. I believe this would provide youth with a variety of experiences and knowledge that can’t be learned in a classroom. In addition, we are trying to investigate other ways to expose youth to the com- mercial industry through farm tours and work experiences. 4. WHEN THERE ARE MORE YOUTH INVOLVED IN THE PORK INDUSTRY, THERE ARE MORE PEOPLE PROMOTING PORK AS A QUALITY MEAT SOURCE. If you were to enter an elementary classroom today, you would be surprised by how many of these children do not know where the sausage on their pizza comes from. When I was a senior in high school, my FFA chapter toured the local elementary schools and prepared pizza for the kids. While we prepared this pizza, we explained where each ingredient came from. As a farm kid, I was shocked by how many kids had no idea where sausage or pepperoni came from. We need to educate our young swine enthusiasts about how they can help spread the word about where pork comes from, the nutritional value of pork, and the quality of care that is given to the pigs they raise and/ or exhibit at shows. Just think what happens when we have our best promoters - the youth - in the public eye teaching their friends, teachers, 4-H club members and communities about the advantages and quality of pork! 5. THE FUTURE OF THE PORK INDUSTRY IS IN THE HANDS OF OUR YOUTH. If we develop an appreciation for purebred hogs in the minds of our NJSA members, it will be to our advantage in the future. Just think where the purebred industry could be if youth grew up knowing the reasons why purebred genetics excel among their competition! Face it - the lead- ers of today will not be here forever. The future of the NSR is in the hands of the NJSA members. NSR is excited about the future because these future leaders have already been exposed to NSR. In addition to leading the NSR, some of these youth will grow up to develop ag policy. Some will be government leaders. On the other hand, some kids will raise pigs for the commercial industry or showpig industry. All of these kids will be consumers - who will be in a posi- tion to eat pork and encourage pork consumption among their friends and in their workplaces. I could go on, but you get the picture. These youth will take our place someday and we need them to be well educated and prepared. No, our corporate competitors may not be worry- ing about the youth now. But, let’s use that to our advantage and train these kids up right so the fu- ture of the purebred industry can be more promis- ing than ever. Now, what will you do to help? You’ve seen some of the best, but here’s the rest. They make great gifts! n ational s wine r egistry.smugmug.com The a pictur i wort thousan word, wh no hav you favorit memorie tellin thei tor ? 97 JUNE 2019 | SEEDSTOCK EDGEBENEFITS: • Pay your NSR invoice or statement with the convenience of our online payment portal. • Avoid finance charges. • Immediate transaction approval • Save a stamp • Avoid postal service delays • Accepting nationalswine.com > Click ONLINE BILL PAY JUNE 2019 | SEEDSTOCK EDGE 98INVOICES Find your Account # HOW TO PAY: STATEMENTS Find your Breeder # INVOICES Find your Total STATEMENTS Find your Amount Due INVOICES/STATEMENTS Find your Name* (*Only enter the name listed first) MAKE YOUR PAYMENT ONLINE! OR nationalswine.com > Click ONLINE BILL PAY 99 JUNE 2019 | SEEDSTOCK EDGENext >